Earl Silas Tupper invented Tupperware in the mid-1940s. Using pieces of plastic given to him by DuPont, Tupper created lightweight non-breakable containers, cups, bowls, plates, even gas masks that were used in World War II their tight lids. He later went on to design liquid proof and airtight lids. Tupperware got its big break once Brownie Wise a former sales representative of Stanley home products developed the strategy of a Tupperware party. During 1950s sprawling suburban neighborhoods sprouted up all over the US. Women and other housewives held Tupperware parties, where they would all baked separate dishes and takes some of each dish home in their Tupperware.
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